Theisen’s Home - Farm - Auto® stores in Iowa and Wisconsin held their annual Forget-Me-Not campaign from August 10 – September 10 to raise money and awareness for the Alzheimer’s Association Walk to End Alzheimer’s. For the past 8 years, Theisen’s has supported the Alzheimer’s Association by selling $1 Forget-Me-Nots to their customers and donating 100% of the proceeds, and this year they raised a record breaking $56,600. Over the past 8 years, including this year, they have donated over $350,000 to the Alzheimer’s Association through this campaign.

All Theisen’s stores across Iowa, including in Dubuque, Des Moines, Cedar Rapids and the Quad Cities, and Wisconsin, participated in the Forget-Me-Not campaign.

Peter Theisen, E-Commerce Manager at Theisen’s said “Unfortunately, our family has been affected by this terrible disease. We know all too well that Alzheimer’s not only takes a huge toll on the individual diagnosed, but also their family,”  “That is why we continue to raise awareness in our stores in hopes that we can someday end this disease.”

More than 5 million Americans are living with Alzheimer's disease – the sixth-leading cause of death in the United States. Additionally, more than 16 million family members and friends provide care to people living with Alzheimer’s and other dementias. In Iowa alone, there are more than 66,000 people living with the disease and 136,000 caregivers.

Alzheimer's Association®

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to  Alzheimer’s care, support and research. Its mission is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Visit or call 800.272.3900.

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