According to the folks at, Here's what Iowans plan for Valentines Day this year


Iowa’s Top Valentine’s Day Trends:

  • When it comes to the top treats of Valentine's Day, Iowa consumers love the traditional chocolate arrangements (13%). Cinnamon hearts took second place at 5%. But another 5% want to skip the candy altogether and go straight for the Champagne.
  • 23% of Iowa shoppers are spending between $1-$50 this Valentine's Day. 56% won't be spending any money at all, and 14% plan to spend between $51-$100.
  • When it comes to where they are shopping, Amazon is the top retailer at 12%. Target (11%) and Walmart (8%) follow behind.
  • If Iowa shoppers are wondering what to buy their sweetheart this year, flowers (23%), chocolate/candy (13%) and skincare (10%) are the top three gifts in your state.

See the full survey results (as well as nationwide stats) here:

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