Hy-Vee announced today it will distribute three million free masks to people entering its stores starting Monday, July 27.

The company calls this new initiative “Mask It Up To Shut COVID Down. It’s Your Choice.” Hy-Vee said it’s an effort to help support the CDC’s recommendation to wear masks in public.

Starting on Monday, employees will be stationed at the front doors of all Hy-Vee stores to hand out masks to customers who are not wearing one prior to shopping.

At this time HyVee says it will not "require" it's customers to wear face coverings.